Nowadays, it seems everyone is connected through some form of digital communication. Whether online shopping or checking social media and emails, digital advertising has higher visibility than ever before. As Senior Art Director, I developed seasonal sale campaign themes and produced numerous FamilyTreeDNA digital ads and emails that commanded attention, piqued interest, and drove conversion. 🚀
Deliverables: Rebranded Visual Identity System/ Design System/ Website
Tools 🎨: Adobe Photoshop/ XD/ Illustrator
Credits: Monique Monchelle Jones, Creative Director and Design Lead
Designed while employed at FamilyTreeDNA (Gene By Gene, LTD).

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