Sometimes when people think of billing and accounting, they suddenly think... snooze 😴 Well, my goal was to help change that perspective, visually at least 🤷🏽♀️ Beneration needed a complete rebrand and visual strategy that would embody their mantra of being "simplification specialists." Upon seeing the visual strategy and design applications, Beneration was in awe and approved everything on the spot! 🤯 No snoozing on Beneration! 🥳
Deliverables: Rebranded Visual Identity System/ Design System/ Visual Strategy/ Website
Tools 🎨: Figma/ XD/ Adobe Illustrator
Credits: Nancy Crabb, Creative Direction/ Erin Sanders, Creative Direction/ Monique Monchelle Jones, Art Direction
Designed while employed at The Starr Conspiracy, LLC
